Extrategic Culture is a certified minority-owned culture-first social experience agency. We specialize in building performance-based experiences for brands to connect with multicultural consumers. Our integrated approach blends culture and strategy with audience intelligence, creative, influencer marketing, social media, experiential, and paid performance to create memorable experiences that drive brand growth at scale.
Extrategic Culture offers a dynamic, innovative, and forward-thinking startup environment that will empower your aspirations to leverage your skills within a collaborative, synergistic, and swift-moving culture. Our commitment to redefining what strategic means in the context of multicultural marketing has fueled our success and inspires us to pave a path forward. We’re driven to go the extra mile, exceeding expectations, pushing boundaries, and thinking beyond to deliver something truly extraordinary rather than ordinary.
We work with top-tier brands and are committed to fostering diversity and inclusion in both our work and workplace. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
POSITION OVERVIEW
We are seeking a strategic, detail-oriented, and creative Agency Marketing Manager to join our team. In this role, you will manage all internal and external marketing efforts for Extrategic Culture. This role will oversee brand strategy, content creation, public relations, and social media management to elevate the agency’s visibility and reputation in the industry. Additionally, you will support sales development initiatives, including drafting RFP responses, creating pitch decks, and developing proactive campaign ideas to drive new business opportunities. The ideal candidate is a proactive self-starter with strong organizational skills and a passion for multicultural marketing.
KEY RESPONSIBILITIES
- Brand Strategy & Positioning: Lead the development and execution of a cohesive marketing strategy that positions the agency as an industry leader in multicultural and experiential marketing.
- Content Development: Oversee the creation of compelling content for the agency’s website, blog, social media channels, and external communications, ensuring it aligns with the agency’s values and mission.
- Social Media Management: Develop and manage content calendars for the agency’s social media accounts, driving engagement and growth across key platforms.
- Public Relations: Build and maintain relationships with media outlets, secure press coverage, and manage PR initiatives that enhance the agency’s reputation.
- Internal Marketing Campaigns: Plan and execute internal marketing initiatives that promote company culture, achievements, and key milestones to both employees and external audiences.
- Sales Development Support: Assist in drafting RFP responses, developing pitch decks, and creating proactive campaign ideas to drive new business.
- Event Marketing: Plan and coordinate agency participation in industry events, conferences, and awards to enhance brand presence and networking opportunities.
- Collaboration: Work closely with leadership and other internal teams to ensure alignment between external marketing efforts and overall business goals.
- Performance Tracking: Use analytics tools to track and report on the success of marketing initiatives, providing insights for continuous improvement.
QUALIFICATIONS AND SKILLS
- 4+ years of experience in marketing, preferably in an agency or corporate environment.
- Proven experience developing and executing brand and content strategies.
- Strong understanding of multicultural marketing and influencer marketing trends.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Experience managing social media accounts, content calendars, and PR efforts.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Strong analytical skills with experience using performance metrics and tools to track success.
- Experience in event marketing and agency participation in conferences or awards is a plus.
- Highly proficient writing and speaking English language skills are required, Spanish language is a plus.
Extrategic Culture is an equal opportunity employer and considers applicants for all positions without regard for race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.
