a culture first social experience agency

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Who We Are

A culture first social experience agency helping brands be more inclusive by connecting them with diverse consumers through handcrafted storytelling rooted in authenticity, creativity and performance.

We specialize in performance-based experience campaigns by merging Branded Content, Influencer and Social Media Marketing to reach diverse cultural audiences and drive measurable results at scale.

Minority Owned

EXtra

Beyond or more than what is
usual, expected, or necessary

Strategic

The capacity to plan in preparation
for the changing environment

Extrategic

“The difference between ordinary
and extraordinary is a little extra”

Culture

Where you find context & opportunities
for engagement and business growth

Our icon symbolizes a power button slightly shifted to the right, representing the cultural shift in the power consumer

Behind
Our Brand

EXtra

Beyond or more than what is
usual, expected, or necessary

Strategic

The capacity to plan in preparation
for the changing environment

Extrategic

The capacity to plan in preparation
for the changing environment

Culture

Where you find context & opportunities
for engagement and business growth

Our icon symbolizes a power button slightly shifted to the right, representing the cultural shift in the power consumer

The failure to acknowledge the importance of CULTURE… is the same as deciding that you’re okay with being at a competitive disadvantage.

The failure to acknowledge the importance of CULTURE… is the same as deciding that you’re okay with being at a competitive disadvantage.

Our Cultural Lens

INTERSECTIONALITY

Underlying Magic

A culture first solution driven by community and powered by technology

Brand Social Experience

Full-service social driven solutions powered by data, collaboration, creativity & performance to authentically tell your brand’s story at scale.

SERVICE

Social Intelligence Tech

A proprietary technology powered by authentic data and insights to identify cultural opportunities and track, measure & optimize campaign performance.

TECHNOLOGY

Social Born Incubator

Grooming emerging creators to develop a nation of Influencers driven by culture. Moving them from creators, to performance-based experience storytellers.

COMMUNITY

SERVICE

TECHNOLOGY

COMMUNITY

Service & Offering

By providing a white-glove turnkey service we help clients unlock the full potential of Social Influencer-led culture first experiences to reach diverse audiences at scale and drive performance.

Strategy

Campaign Planning
Creative Concepting
Influencer Discovery
Influencer Intelligence
Media Planning & Buying
Research & Analysis
Predictive Analytics
Cultural Personas & Nuances
Custom Consulting

Execution

Campaign Development
Influencer Vetting & Management
Contracting & Compliance
Creative Ideation
Content Production
Content Distribution
Content Repurposing Syndication

Performance

Earned & Paid Media
Campaign Optimization
Measurement & Analytics
Benchmarking
Conversations & Sentiment
Custom Reporting
Brand & Sales Lift Studies
A/B Testing

Say Hello

The difference between ordinary and extraordinary is a little extra

team@extrategicculture.com

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