Extrategic Culture is a certified minority-owned culture-first social experience agency. We specialize in building performance-based experiences for brands to connect with multicultural consumers in the US. Our integrated approach blends culture and strategy with audience intelligence, creative, influencer marketing, social media, experiential, and paid performance to create memorable experiences that drive brand growth at scale.
Extrategic Culture offers a dynamic, innovative, and forward-thinking startup environment that will empower your aspirations to leverage your skills within a collaborative, synergistic, and swift-moving culture. Our commitment to redefining what strategic means in the context of multicultural marketing has fueled our success and inspires us to pave a path forward. We’re driven to go the extra mile, exceeding expectations, pushing boundaries, and thinking beyond to deliver something truly extraordinary rather than ordinary.
We work with top-tier brands and are committed to fostering diversity and inclusion in both our work and workplace. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
POSITION OVERVIEW
We are seeking a dynamic and culturally aware Creative Lead with a passion for multicultural marketing to join our team. In this role, you will be responsible for crafting innovative and culturally relevant creative strategies and ideas that resonate deeply with US-based multicultural communities, helping brands build meaningful engagement across various platforms. You will lead proactive and reactive creative pitches, as well as influencer-based pitches aligning influencers’ authentic voices with brand objectives. As part of our team, you’ll blend strategic creative thinking with a deep understanding of US multicultural audiences, joining us in our mission to elevate the voice of diverse communities.
KEY RESPONSIBILITIES
- Creative Strategy: Develop and execute creative strategies that resonate with US-based multicultural audiences, ensuring alignment across multiple channels.
- Campaign Development: Design culturally relevant content and concepts that effectively engage diverse audiences.
- Proactive & Reactive Pitches: Lead proactive pitches that introduce new ideas and campaign concepts to clients, and manage creative response to reactive pitches based on real-time cultural trends.
- Influencer-Based Pitches: Collaborate with selected influencers to develop campaign ideas that align with their unique voice, style, and content, customizing pitches to fit brand objectives.
- Content Creation: Work with the production team(s) to bring creative concepts to life, overseeing execution from ideation through to final deliverables.
- Audience Engagement: Ensure all creative outputs authentically connect with targeted US multicultural audiences.
- Trend Analysis: Stay up-to-date with cultural trends, experiential executions, and social media innovations, integrating insights into creative strategies.
- Collaboration: Work closely with cross-functional teams, including account management, strategy, and influencer relations, to align on campaign objectives and creative direction.
QUALIFICATIONS AND SKILLS
- 4+ years of experience in creative roles, ideally within multicultural marketing or a similar space.
- Highly proficient writing and speaking English is required, with the ability to craft ideas for Fortune 500 brands targeting US multicultural audiences.
- Proven ability to develop culturally relevant and impactful creative concepts.
- Strong understanding of multicultural audiences in the US and the ability to tailor creative strategies accordingly.
- Experience with creative pitching, both proactive and reactive, and working with influencer-based campaigns.
- Excellent communication skills, with the ability to articulate and present ideas effectively.
- Highly collaborative, with the ability to work closely with cross-functional teams.
- Strong trend awareness and an understanding of cultural and social media dynamics.
Extrategic Culture is an equal opportunity employer and considers applicants for all positions without regard for race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.
